How Virtual Tours Help Sell Homes Faster: A Deep Dive into Matterport

In today’s fast-paced real estate market, first impressions are no longer made at the front door—they’re made online. Whether you're a homeowner looking to sell or a real estate agent listing multiple properties, leveraging cutting-edge technology like Matterport virtual tours can make all the difference in how quickly a home sells—and at what price.

What Is Matterport and Why Does It Matter?

Matterport is a leading 3D camera and spatial data platform that creates fully immersive virtual tours of interior spaces. These tours allow potential buyers to walk through a property digitally—exploring every room, hallway, and detail—from the comfort of their own home, smartphone, or computer. Unlike traditional photos or even video walk-throughs, a Matterport tour is interactive, navigable, and realistic, providing a true-to-life experience.

This technology isn’t just a trendy upgrade—it's rapidly becoming an industry standard.

The Power of First Impressions: Online Views Turn into Real Visits

For most buyers, the home search starts online. In fact, homes with Matterport virtual tours get significantly more clicks and views than listings without them. When buyers can walk through a house virtually:

• They develop an emotional connection faster.

• They spend more time engaging with the listing.

• They pre-qualify themselves, so when they schedule a showing, they’re already serious.

Bottom line: Virtual tours reduce the number of “just curious” showings and increase the odds that in-person visits lead to offers.

How Matterport Benefits Real Estate Agents

As a real estate agent, you wear multiple hats—marketer, negotiator, coordinator, and sometimes therapist. Matterport makes your job easier and more effective by:

• Standing Out in the Market: Virtual tours differentiate your listings and position you as a forward-thinking agent.

• Reducing Days on Market: Homes with 3D tours sell up to 31% faster.

• Saving Time: With fewer unqualified showings, you focus on buyers who are truly interested.

• Helping Long-Distance Buyers: Out-of-state or international buyers can explore properties without needing to travel.

• Enhancing Your Listing Package: It’s a powerful tool to attract future sellers who want a high-tech, proactive agent.

  
  

Why Homeowners Should Consider a Virtual Tour

If you're a homeowner preparing to sell, a Matterport virtual tour is one of the smartest pre-sale investments you can make.

• Increased Visibility: Listings with virtual tours tend to appear more prominently on platforms like Zillow, Realtor.com, and Redfin.

• Convenience: Fewer disruptions from frequent showings. Buyers who request an in-person visit already know they love the layout.

• Competitive Edge: Your home will stand out in a crowded market, especially during slow seasons.

• More Offers, Higher Price: By appealing to a wider buyer pool, your odds of receiving multiple offers—and a better price—increase.

  
  

Bonus Advantage: Measurement Capabilities Streamline Renovations

What sets Matterport apart from standard virtual tours is its ability to take accurate spatial measurements within the digital model. This feature is a game-changer for both sellers and contractors.

How It Helps Homeowners & Agents:

• Pre-Sale Renovation Planning: If updates or cosmetic changes are needed to get the home market-ready (like fresh paint, new countertops, or staging), contractors can virtually measure everything before setting foot on-site.

• Faster Turnaround: No more coordinating multiple contractor visits. With the Matterport scan, estimates, material orders, and planning can all happen remotely.

• Cost Savings: Streamlined planning means fewer labor hours and faster completion.

• Shorter Time to Market: Renovations can start (and finish) sooner, which means the listing goes live faster—and sells faster.

This is especially valuable when working with a renovation partner like FreshLook Home Solutions, where we combine high-tech scanning with renovation expertise to help sellers prepare their homes efficiently.

Integrating Matterport into a Selling Strategy

Whether you're listing a single-family home, a condo, or an estate, a virtual tour should be part of the broader strategy to generate interest and drive offers.

Steps to Integrate Matterport into Your Sales Plan:

1. Schedule a scan with a certified Matterport provider (like FreshLook Home Solutions).

2. Receive your 3D model within 24–48 hours of the scan.

3. Add the link to all MLS listings, social media posts, and marketing materials.

4. Use Matterport tags to highlight features like new appliances, walk-in closets, or renovated bathrooms.

5. Share the tour with contractors and stagers as needed to prepare the home.

   
   

The FreshLook Difference

At FreshLook Home Solutions, we go beyond just providing Matterport tours. We offer a full-service approach:

• 3D Scanning

• Cosmetic Renovations & Updates

• Pre-Listing Cleanup & Junk Removal

• Curb Appeal Services

We help homeowners and agents alike position each property for success—maximizing value and minimizing time on the market.

Final Thoughts

In today’s real estate landscape, standing still means falling behind. Virtual tours are no longer optional—they’re essential. With Matterport’s immersive experience and precision measurement tools, homes sell faster, buyers stay more engaged, and the entire sales process becomes more efficient.

If you're ready to give your listing a FreshLook, get in touch with us today and schedule your Matterport scan. Let’s bring your listing to life—virtually and visually.